Cheddar Steals Show with Rare $40 Million Bugatti at Launch of Despite’s Automobile Museum
Ghanaian businessman and politician Nana Kwame Bediako widely known as Cheddar or Freedom Jacob Caesar made headlines once again after arriving in grand style at the official launch of Osei Kwame Despite’s new automobile museum in East Legon, Accra. The visionary entrepreneur stunned guests by pulling up in an ultra-rare Bugatti Type 57SC Atlantic, a vintage masterpiece valued between $10 million and $40 million, instantly turning heads and stealing the spotlight.
The launch event, held by the Despite Media Group, was a celebration of luxury, history, and Ghana’s growing admiration for exotic cars. However, it was Cheddar’s unforgettable entrance that had guests and social media buzzing.
Dressed immaculately in a burgundy and grey waistcoat and matching trousers over a crisp white shirt, Cheddar stepped out of the gleaming blue Bugatti like a scene from a Hollywood film. His sophisticated look and choice of vehicle blended perfectly to embody the elegance and power he is often associated with.
He was seen engaging with high-profile attendees, including Greater Accra Regional Minister Linda Ocloo, while being flanked by a well-coordinated security team. His presence added an extra layer of luxury and intrigue to the already star-studded affair.
The launch of the automobile museum marks a monumental moment for Osei Kwame Despite, the business magnate behind the Despite Media Group. The museum features a carefully curated collection of luxurious and vintage vehicles, many of which have been collected over decades. Among the cars on display are a Rolls Royce Silver Wraith LWB, Bentleys, Mercedes-Benz models, Jaguars, and even a classic Harley Davidson motorbike.
Designed to be a haven for car lovers and a source of pride for Ghanaians, the museum aims to celebrate not only automotive beauty but also the legacy of success, discipline, and craftsmanship.
Ghanaians quickly took to social media to comment on Cheddar’s remarkable ride. Instagram user @b_ryt_4eva humorously called it a “Proper ‘APOTRO CAR,’” comparing the vintage style to a chicken coop vehicle in jest. Others, like @erickwameodame, simply admired the class, writing, “I love seeing luxury.” Meanwhile, @abrahamwelbeck1 reflected on changing perceptions, saying, “Back in the 2000s if you’re using this kind of car people will laugh at you. Now it’s called luxury.”
These reactions highlight a growing shift in cultural appreciation for timeless automobiles and the increasing value placed on vintage assets by the Ghanaian elite.
The event also welcomed a host of influential figures, including His Royal Majesty Otumfuo Osei Tutu II, actor John Dumelo, actress Jackie Appiah and several government dignitaries and business leaders. Their presence emphasized the national significance of the museum and the broader cultural impact of Ghana’s emerging luxury and heritage market.
Cheddar’s dramatic appearance at the launch of Osei Kwame Despite’s automobile museum is more than just a viral moment—it’s a reflection of a changing Ghana, where history, wealth, and cultural pride intersect. With vintage luxury now firmly in the spotlight, this event not only celebrates the past but also drives forward a new appreciation for elegance, status, and national identity on four wheels.