Stop Politicizing National Institutions Amelley Djosu Defends Samini Amid Backlash Over GTA Partnership
Media personality and cultural advocate Amelley Djosu has spoken out strongly against the recent wave of political attacks targeting Ghanaian music icon Samini following reports of a possible partnership between the artist and the Ghana Tourism Authority (GTA). Her statement comes as some supporters of the opposition National Democratic Congress (NDC) criticize the alleged collaboration due to Samini’s perceived political leanings.
In a passionate and thoughtful appeal, Djosu called for an end to what she described as the disturbing trend of politicizing national institutions and cultural platforms. She warned that dragging entities like the GTA into partisan debates undermines the core purpose of such institutions to promote unity, showcase Ghana’s rich cultural identity and foster national development.
“The creative industry in Ghana is already battling enough challenges, Djosu noted. Turning it into a battleground for political agendas is counterproductive. We should be focused on collaboration, not division.
Djosu highlighted that the GTA is a national institution and must be allowed to work with artists and creatives based on merit, talent, and their ability to promote Ghana’s culture not political affiliation. She pointed to the globally successful Year of Return and “Beyond the Return” campaigns as prime examples of what can be achieved when institutions rise above partisan lines.
At the center of the current controversy is Samini, the award-winning Afro-Dancehall artist who has for over two decades championed Ghanaian music culture, and unity from his roots in Wa to international recognition. Djosu emphasized that Samini’s contribution to the nation goes far beyond politics.
Samini has always been a cultural ambassador, uniting communities with his music and representing Ghana on international platforms. His latest track ‘CHAANA,’ featuring the Soweto Gospel Choir is a celebration of unity, African pride, and Pan-African identity, she said.
Djosu argued that instead of criticizing such figures, Ghanaians should rally behind them. She also stressed the importance of transparency and fairness in selecting brand ambassadors for national institutions, calling for clear criteria, inclusive advisory boards, and regular engagement with creatives from all backgrounds.
If we begin to choose or disqualify artists based on which party we think they support, we risk alienating talent and destroying the foundation of our creative industry, she warned.
According to Djosu, Ghana’s creative economy has the potential to transform the country’s global image, attract investment and empower its youth but only if it is shielded from unnecessary political interference. She urged the public to mature politically and support creatives for their contribution to national progress, not for their affiliations.
The future of Ghana’s creative industry rests on our ability to unite. We must prioritize vision over division, excellence over partisanship, and national interest over political rivalry,” Djosu concluded.
As conversations about the GTA’s partnerships continue Djosu’s message is a timely reminder that national progress and cultural promotion must not be sacrificed at the altar of politics. Celebrating artists like Samini for their work and influence not their political stance may be the key to unlocking Ghana’s full creative potential.